Qualitative Research Training

English, German and Dutch 

Master the Art of

  • Qualitative Interviewing
  • Focus Group Moderation
  • Qualitative Data Analysis with MAXQDA, ATLAS.ti or Quirkos
  • Explore the future of qualitative data analysis with AI tools
Current Workshop Offers for Individuals
Tailored Workshops for your Team

We want to help you to become an outstanding qualitative researcher

qualitative research training support consulting coaching

Do you find yourself struggling to learn qualitative research methods on the job?

Perhaps you've had a brief introduction or some methodology courses, but you haven't been shown how to apply it in practice.

If this sounds like you, don't worry! We understand how challenging it can be to learn new skills without proper guidance and support. That's why we offer expert-led training and coaching to help you develop your qualitative research skills.

assisting you step by step in qualitative research process analysing data

We assist you every step of the way

  • Whether you're just starting out in the world of research or have already gained some experience.
  • We understand your problems because we have been there ourselves.
  • Most of the time, we know your questions even before you ask them because we been teaching and providing support to thousands of researchers.
  • If you have a new question, we will be thinking it through with you and find an answer.
  • We never stop learning to provide you with up-to-date knowledge. Take a look at the latest publications.

Tailored Workshops for Your Team

We offer a range of workshops to enhance the qualitative research skills of your team. Whether you prefer in-house training at your location, attending workshops at our offices in Cologne or Rotterdam, or online sessions via Zoom, we have you covered.

Let us know about your unique needs, and we will craft a customized workshop that perfectly aligns with your specific requirements and objectives. 

Qualitative Interview Training

Tailor your workshop

Focus Group Facilitation

Tailor your workshop

MAXQDA / ATLAS.ti / Quirkos

Tailor your workshop

Explore AI-tools for Qualitative Data Analysis

Tailor your workshop

Workshop Offers for Individuals

Dortmunder Methoden Werkstatt

Qualitative Methods Summer & Winter Schools (online)

Qualitative Datenanalyse mit MAXQDA II: Für Fortgeschrittene

Februar / März 2024

9 - 17 Uhr CEST

Preise: 150 / 350 / 600 EUR

Termine werden im November bekannt gegeben

Erfolgreich Fokusgruppen moderieren

 Februar 2024

9 - 17 Uhr CEST

Preise: 150 / 350 / 600 EUR

Termine werden im November bekannt gegeben

Exploring the Future: Qualitative Data Analysis Supported by AI

February / March 2024

9 - 17 CEST

Fee: 150 / 350 / 600 EUR

Dates will be published in November

Workshops in Cooperation with Evers Research

For Advanced Users

On location in Rotterdam 

2. - 3. October 2023

10 - 16 CEST

In Dutch or English, depending on the group of participants.

Find out more

For Novices

On location in Rotterdam

13. - 14. Novembr 2023

10 - 16 CEST

In Dutch or English, depending on the group of participants.

Find out more

For Novices 

On location in Rotterdam 

20. - 21. November 2023

10 - 16 CEST

In Dutch or English, depending on the group of participants.

Find out more

Feedback from Our Participants

Participant testimonial Qualitative Interview Training

Joe Duncan

"I cannot recommend the workshop on planning and conducting qualitative research interviews enough! Whether you're a seasoned pro or just starting out, the course is tailored to suit individuals with varying levels of knowledge. The program covers the fundamentals of conducting interviews and provides practical exercises that enhance learning. What sets this workshop apart is the opportunity for exchange in a supportive group environment. Trust me, the skills and insights you'll gain from this workshop will be invaluable to your qualitative research endeavours."

Participant testimonial Qualitative Data Analysis

Susan Milton

"If you're looking for a workshop on analysing qualitative data that delivers both immediate and long-term results, look no further. I found the combination of expert guidance, group discussions, and practical exercises to be extremely beneficial. The individual feedback provided on my own research project was particularly valuable and has already had a positive impact on my work. The digital teaching materials are excellent and will serve as a helpful resource in the future. You can tell that Susanne Friese draws on a wealth of experience, and her insights and guidance are second to none. I highly recommend this workshop to anyone seeking to improve their research skills and achieve better results."

Contact Us

Give us a call or set up a Zoom meeting.

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Become a Member of our Qualitative Research Community

.Our Community ALL THINGS QUALITATIVE is a platform for the exchange of knowledge and experience in the field of qualitative research methods and scientific work.

The community offers students, researchers and other interested parties a place where they can exchange information on current topics, questions and challenges related to qualitative methods. Subgroups are available in German and English. 

Join us and gain access to our exclusive monthly lunch seminars, along with other exciting perks that are reserved just for our members!

Sign up for free

Selected Publications

More publications (1995 - 2023)

What reviewers say:

Susanne Friese has produced an up to date, must-read guide full of useful information for students and early-career researchers.

This is a wonderful, easy to read and pragmatic introduction.

Book chapter

Role and Impact of CAQDAS Software for Designs in Qualitative Research

written by S. Friese in: Uwe Flick (ed). The SAGE Handbook of Qualitative Research Design. Chapter 19 (2022).

Book chapter

Grounded Theory Analysis and CAQDAS: A Happy Pairing or Remodeling GT to QDA?

Written by S. Friese in: Antony Bryant and Kathy Charmaz (eds.). The SAGE Handbook of Current Developments in Grounded Theory, 282-313 (2021).

From the Desk of the Qeludra Founder


Dear friend,

Are you tired of struggling with your research projects? Do you feel you're missing out on key insights and opportunities because you don't have the right skills and tools?

I understand your pain because I was in the same boat. Back in 1987, I was studying Home Economics and Nutrition at a German University, but life took an unexpected turn when I caught the R(esearch) virus. Despite this setback, I was determined to continue my academic journey.

But - my passion for research, induced by the virus, grew stronger every day. I continued to hone my research skills, and eventually, for my Master's thesis at Oregon State University, I focused on the mystery behind impulsive shopping behaviour and shopping addiction.

I decided to collect data from surveys and conduct interviews with real-life shoppers. I managed to find fourteen brave individuals who were willing to share their stories with me. However, as I delved into the process of analysing such rich data, I quickly realised that no one has taught me the necessary skills. Undeterred, I listened closely to each interview, taking diligent notes and piecing together the information in my own unique way.

That's when I stumbled upon Dr. John Seidel and his groundbreaking software, The Ethnograph. This tool promised to revolutionize the process of data analysis, and I was blown away by the infinite possibilities it presented. This was back in 1992.

I took a bold step and approached John, eager to learn more about The Ethnograph and work for him.

And that's how my journey began, as I became a world-renowned expert in computer-aided qualitative data analysis. My early work is a testament to the lessons I learned and the growth I experienced, and I want to share my insights with you.

But here's the thing: the R-virus is a wild card, and I cannot guarantee that it won't infect you too. However, if I do, I promise you it will be a fun-filled journey filled with newfound insights and success.

So why wait? Take control of your journey today. Book a workshop, or let me help you with your projects and take a few shortcuts by benefiting from my experience.

Best regards,

Dr. Susanne Friese

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