Let's talk about Qualitative Data & Sensemaking

You may have come across the quote: "If I had asked people what they wanted, they would have said a faster horse." Although often attributed to Henry Ford, there is no evidence that he actually...

In this article, I give you a glimpse into one successful and one disappointing application of generative AI in supporting qualitative data analysis.

The first example I am presenting is the...

Recently, I came across three pieces of information– one came in the form of a brochure where a company was advertising the fantastic new ways AI will transform marketing research. The second...

At a recent market research conference, I learned about some insane qualitative datasets - insane in terms of the size or time given to collect and analyse the data. Collecting 25 interviews is a...

To find out how AI can benefit the analysis of qualitative data, I did an experiment based on a text I coded using software that supports qualitative data analysis. This is a bit more advanced than...

Today, I found myself revisiting a paper I wrote in 2016 titled "Qualitative Data Analysis Software - The State of the Art." Although chatGPT wasn't yet on the horizon at that time, there were...

Let me start this post by positioning myself:

1. I love to play with new technology. I already put chat GPT to good use for some purposes.
2. I have been a qualitative researcher for 30 years and...

In this post, I would like to share a bit about my latest publication in the book: Advances in Brand Semiotics & Discourse Analysis. The book provides an original collection of...

It is summer. It is a warm and sunny day. I sit in a coffee shop enjoying a nice cup of mint tea with fresh leaves and a spoonful of honey. Two people come in and sit down at the table behind me.

...

The year is 2023, and as we look ahead

We turn to Qeludra's sensemaking to guide us ahead

Through the complexities and challenges we face

We use qualitative research to find our place.

In...

Alice was a graduate student in sociology and had always been interested in how people celebrate the holidays. She wanted to understand the different traditions and rituals that people participate...

Even though Qeludra is all about the human experience, we love new technologies. We are also fascinated by the possibilities of machine learning and AI.

When it comes to using AI for qualitative...