Let's talk about Qualitative Data & Sensemaking

 

Welcome to this blog

Here, you'll find a wide range of resources on qualitative research and sensemaking, from introductory texts and case studies to analysis examples and reflections on the latest developments and implementation of OpenAI tools for qualitative data analysis. Discover a wealth of information on ALL THINGS QUAITATIVE.

Rethinking Qualitative Data Analysis. Do we truly want a faster horse? ai atlas.ti automatic coding computer-aided qualitative data analysis open ai qualitative data analysis May 23, 2023

You may have come across the quote: "If I had asked people what they wanted, they would have said a faster horse." Although often attributed to Henry Ford, there is no evidence that he actually...

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Implementation of Generative AI for Qualitative Data Analysis in Canvs and ATLAS.ti ai atlas.ti canvs coding qualitative data analysis Apr 22, 2023

In this article, I give you a glimpse into one successful and one disappointing application of generative AI in supporting qualitative data analysis.

The first example I am presenting is the...

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Will we soon talk about the AI interviewer influence effect? ai qualitative data analysis qualitative interviewing qualitative research qualitative research skills Mar 29, 2023

Recently, I came across three pieces of information– one came in the form of a brochure where a company was advertising the fantastic new ways AI will transform marketing research. The second...

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Sometimes you just need a little bit of data and lots of right brain in-depth analysis qualitative data analysis qualitative market research Mar 09, 2023

At a recent market research conference, I learned about some insane qualitative datasets - insane in terms of the size or time given to collect and analyse the data. Collecting 25 interviews is a...

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AI-powered versus human powered qualitative data analysis ai chat gpt computer-aided qualitative data analysis qualitative data analysis Feb 23, 2023

To find out how AI can benefit the analysis of qualitative data, I did an experiment based on a text I coded using software that supports qualitative data analysis. This is a bit more advanced than...

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Thinking, fast and slow. A Framework for Qualitative Data Analysis Tools insights qualitative data analysis qualitative market research Jan 30, 2023

Today, I found myself revisiting a paper I wrote in 2016 titled "Qualitative Data Analysis Software - The State of the Art." Although chatGPT wasn't yet on the horizon at that time, there were...

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Can AI help to analyse qualitative data to gain consumer insights? ai machine learning qualitative data analysis Jan 20, 2023

Let me start this post by positioning myself:

  1. I love to play with new technology. I already put chat GPT to good use for some purposes.
  2. I have been a qualitative researcher for 30 years and...
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Social media brand communities and consumer engagement: Excerpts from a discourse analysis brand computer-aided qualitative data analysis discourse analysis publications Jan 09, 2023

In this post, I would like to share a bit about my latest publication in the book: Advances in Brand Semiotics & Discourse Analysis. The book provides an original collection of...

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How not to conduct a qualitative interview Jan 07, 2023

It is summer. It is a warm and sunny day. I sit in a coffee shop enjoying a nice cup of mint tea with fresh leaves and a spoonful of honey. Two people come in and sit down at the table behind me.

...

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Welcome 2023 new year message qualitative research Jan 01, 2023

The year is 2023, and as we look ahead

We turn to Qeludra's sensemaking to guide us ahead

Through the complexities and challenges we face

We use qualitative research to find our place.

 

In...

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Case Study: How Holiday Traditions Shape Social Norms and Values case study Dec 27, 2022

Alice was a graduate student in sociology and had always been interested in how people celebrate the holidays. She wanted to understand the different traditions and rituals that people participate...

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A Holiday Poem application of qualitative research Dec 24, 2022

Even though Qeludra is all about the human experience, we love new technologies. We are also fascinated by the possibilities of machine learning and AI.

When it comes to using AI for qualitative...

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