Let's talk about All Things Qualitative

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Here, you'll find articles ranging from explaining what qualitative research is to analysis examples and reflections on the latest developments and implementation of generative AI tools for qualitative data analysis. Discover a wealth of information on ALL THINGS QUAITATIVE.

Looking into the Mirror: Reflection on AI and Human Bias in Research ai bias Jan 13, 2024

When discussing the application of AI in qualitative research, the conversation invariably gravitates towards two pivotal concerns: bias and ethics. For some researchers, these concerns are...

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Beyond the Comfort Zone: The Dynamics of Technological Acceptance ai data security privacy Nov 28, 2023

In recent weeks, when introducing our new AI-based platform for qualitative data analysis Qeludra AI, a few people expressed some uneasiness with the new technology pointing out issues around...

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Embracing the Digital Transformation: The Evolution of Qualitative Research from Tape Recorders to AI ai computer-aided qualitative data analysis pardigm shift qualitative data analysis Nov 12, 2023

The landscape of qualitative research has witnessed profound transformations, evolving from the days of notetaking to leveraging the sophisticated capabilities of generative AI. This journey...

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Conversing with AI: My Encounter with an Interview Bot ai bot qualitative interviewing Oct 17, 2023

I recently was given the opportunity to try out StorySurvey. StorySurvey is a platform for designing and delivering online interviews led by an AI interviewer.

Possible use cases for StorySurvey...

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Navigating the AI-Hype ai hitchhiker's guide to the galaxy instant analysis qualitative data analysis Sep 15, 2023

A few days ago, I encountered yet another bold claim that qualitative data analysis can now be done instantly. The tool being touted not only collected the data but also, without delay, provided...

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Tempting Generative AI into Hallucinating ai chat gpt qualitative data analysis Jul 27, 2023

...when analysing qualitative data

You may have come across chatbots like ChatGPT or Bard, which are known to sometimes generate imaginative responses, a phenomenon often referred to as...

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Rethinking Qualitative Data Analysis. Do we truly want a faster horse? ai atlas.ti automatic coding computer-aided qualitative data analysis open ai qualitative data analysis Jun 01, 2023

(updated Feb' 2024)

You may have come across the quote: "If I had asked people what they wanted, they would have said a faster horse." Although often attributed to Henry Ford, there is no evidence...

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Understand the W H Y behind employee satisfaction surveys by analysing the open ends employee satisfaction freitextanalyse open ended responses survey May 09, 2023

 

Employee satisfaction surveys provide valuable insights into your workforce's overall happiness and engagement. However, to truly understand the underlying reasons behind the survey results,...

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Implementation of Generative AI for Qualitative Data Analysis in Canvs and ATLAS.ti ai atlas.ti canvs coding qualitative data analysis Apr 22, 2023

In this article, I give you a glimpse into one successful and one disappointing application of generative AI in supporting qualitative data analysis.

The first example I am presenting is the...

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Will we soon talk about the AI interviewer influence effect? ai qualitative data analysis qualitative interviewing qualitative research qualitative research skills Mar 29, 2023

Recently, I came across three pieces of information– one came in the form of a brochure where a company was advertising the fantastic new ways AI will transform marketing research. The second...

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Sometimes you just need a little bit of data and lots of right brain in-depth analysis qualitative data analysis qualitative market research Mar 09, 2023

At a recent market research conference, I learned about some insane qualitative datasets - insane in terms of the size or time given to collect and analyse the data. Collecting 25 interviews is a...

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AI-powered versus human powered qualitative data analysis ai chat gpt computer-aided qualitative data analysis qualitative data analysis Feb 23, 2023

To find out how AI can benefit the analysis of qualitative data, I did an experiment based on a text I coded using software that supports qualitative data analysis. This is a bit more advanced than...

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