Let's talk about All Things Qualitative

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Here, you'll find articles ranging from explaining what qualitative research is to analysis examples and reflections on the latest developments and implementation of generative AI tools for qualitative data analysis. Discover a wealth of information on ALL THINGS QUAITATIVE.

Thinking, fast and slow. A Framework for Qualitative Data Analysis Tools insights qualitative data analysis qualitative market research Jan 30, 2023

Today, I found myself revisiting a paper I wrote in 2016 titled "Qualitative Data Analysis Software - The State of the Art." Although chatGPT wasn't yet on the horizon at that time, there were...

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Can AI help to analyse qualitative data to gain insights? ai machine learning qualitative data analysis Jan 20, 2023

Let me start this post by positioning myself:

  1. I love to play with new technology. I already put chat GPT to good use for some purposes.
  2. I have been a qualitative researcher for 30 years and...
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Social media brand communities and consumer engagement: Excerpts from a discourse analysis brand computer-aided qualitative data analysis discourse analysis publications Jan 09, 2023

In this post, I would like to share a bit about my latest publication in the book: Advances in Brand Semiotics & Discourse Analysis. The book provides an original collection of...

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How not to conduct a qualitative interview Jan 07, 2023

It is summer. It is a warm and sunny day. I sit in a coffee shop enjoying a nice cup of mint tea with fresh leaves and a spoonful of honey. Two people come in and sit down at the table behind me.

...

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Welcome 2023 new year message qualitative research Jan 01, 2023

The year is 2023, and as we look ahead

We turn to Qeludra's sensemaking to guide us ahead

Through the complexities and challenges we face

We use qualitative research to find our place.

 

In...

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Case Study: How Holiday Traditions Shape Social Norms and Values case study Dec 27, 2022

Alice was a graduate student in sociology and had always been interested in how people celebrate the holidays. She wanted to understand the different traditions and rituals that people participate...

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A Holiday Poem application of qualitative research Dec 24, 2022

Even though Qeludra is all about the human experience, we love new technologies. We are also fascinated by the possibilities of machine learning and AI.

When it comes to using AI for qualitative...

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He says - she says application of qualitative research Dec 08, 2022

Who hasn't experienced this in their circle of friends or family? A couple separates and eventually divorces. You have been friends with both of them and know her and his side of the story. 

...

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Qualitative Research Means Connecting the Dots learning about qualitative research Dec 01, 2022

In this post, I take you to the stars to help you understand what qualitative research can do for you.

Imagine you've just gone to the countryside for a relaxing weekend.

It is evening. You want to...

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