Let's talk about All Things Qualitative

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Here, you'll find articles ranging from explaining what qualitative research is to analysis examples and reflections on the latest developments and implementation of generative AI tools for qualitative data analysis. Discover a wealth of information on ALL THINGS QUAITATIVE.

Embracing the Digital Transformation: The Evolution of Qualitative Research from Tape Recorders to AI ai computer-aided qualitative data analysis pardigm shift qualitative data analysis Nov 12, 2023

The landscape of qualitative research has witnessed profound transformations, evolving from the days of notetaking to leveraging the sophisticated capabilities of generative AI. This journey...

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Rethinking Qualitative Data Analysis. Do we truly want a faster horse? ai atlas.ti automatic coding computer-aided qualitative data analysis open ai qualitative data analysis Jun 01, 2023

(updated Feb' 2024)

You may have come across the quote: "If I had asked people what they wanted, they would have said a faster horse." Although often attributed to Henry Ford, there is no evidence...

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AI-powered versus human powered qualitative data analysis ai chat gpt computer-aided qualitative data analysis qualitative data analysis Feb 23, 2023

To find out how AI can benefit the analysis of qualitative data, I did an experiment based on a text I coded using software that supports qualitative data analysis. This is a bit more advanced than...

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Social media brand communities and consumer engagement: Excerpts from a discourse analysis brand computer-aided qualitative data analysis discourse analysis publications Jan 09, 2023

In this post, I would like to share a bit about my latest publication in the book: Advances in Brand Semiotics & Discourse Analysis. The book provides an original collection of...

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