Let's talk about All Things Qualitative

 

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Here, you'll find articles ranging from explaining what qualitative research is to analysis examples and reflections on the latest developments and implementation of generative AI tools for qualitative data analysis. Discover a wealth of information on ALL THINGS QUAITATIVE.

Rethinking Qualitative Data Analysis. Do we truly want a faster horse? ai atlas.ti automatic coding computer-aided qualitative data analysis open ai qualitative data analysis May 23, 2023

You may have come across the quote: "If I had asked people what they wanted, they would have said a faster horse." Although often attributed to Henry Ford, there is no evidence that he actually...

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AI-powered versus human powered qualitative data analysis ai chat gpt computer-aided qualitative data analysis qualitative data analysis Feb 23, 2023

To find out how AI can benefit the analysis of qualitative data, I did an experiment based on a text I coded using software that supports qualitative data analysis. This is a bit more advanced than...

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Social media brand communities and consumer engagement: Excerpts from a discourse analysis brand computer-aided qualitative data analysis discourse analysis publications Jan 09, 2023

In this post, I would like to share a bit about my latest publication in the book: Advances in Brand Semiotics & Discourse Analysis. The book provides an original collection of...

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