Let's talk about All Things Qualitative


Welcome to this blog

Here, you'll find articles ranging from explaining what qualitative research is to analysis examples and reflections on the latest developments and implementation of generative AI tools for qualitative data analysis. Discover a wealth of information on ALL THINGS QUAITATIVE.

Sometimes you just need a little bit of data and lots of right brain in-depth analysis qualitative data analysis qualitative market research Mar 09, 2023

At a recent market research conference, I learned about some insane qualitative datasets - insane in terms of the size or time given to collect and analyse the data. Collecting 25 interviews is a...

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