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Let's talk about All Things Qualitative

 

Welcome to this blog

Here, you'll find articles ranging from explaining what qualitative research is to analysis examples and reflections on the latest developments and implementation of generative AI tools for qualitative data analysis. Discover a wealth of information on ALL THINGS QUAITATIVE.

AI trying to analyse qualitative data
Can AI help to analyse qualitative data to gain consumer insights? ai machine learning qualitative data analysis Jan 20, 2023

Let me start this post by positioning myself:

  1. I love to play with new technology. I already put chat GPT to good use for some purposes.
  2. I have been a qualitative researcher for 30 years and...
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All Categories ai application of qualitative research atlas.ti automatic coding brand canvs case study chat gpt coding computer-aided qualitative data analysis discourse analysis employee satisfaction freitextanalyse in-depth analysis insights learning about qualitative research machine learning new year message open ai open ended responses publications qualitative data analysis qualitative interviewing qualitative market research qualitative research qualitative research skills survey
Dr. Susanne Friese

Dr. Susanne Friese

Expert in qualitative research methods, consultant, trainer and speaker

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