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Here, you'll find articles ranging from explaining what qualitative research is to analysis examples and reflections on the latest developments and implementation of generative AI tools for qualitative data analysis. Discover a wealth of information on ALL THINGS QUAITATIVE.

Book publication: Advances in brand semiotics & discourse analysis
Social media brand communities and consumer engagement: Excerpts from a discourse analysis brand computer-aided qualitative data analysis discourse analysis publications Jan 09, 2023

In this post, I would like to share a bit about my latest publication in the book: Advances in Brand Semiotics & Discourse Analysis. The book provides an original collection of...

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Dr. Susanne Friese

Dr. Susanne Friese

Expert in qualitative research methods, consultant, trainer and speaker

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