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Here, you'll find articles ranging from explaining what qualitative research is to analysis examples and reflections on the latest developments and implementation of generative AI tools for qualitative data analysis. Discover a wealth of information on ALL THINGS QUAITATIVE.
Social media brand communities and consumer engagement: Excerpts from a discourse analysis
Jan 09, 2023
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In this post, I would like to share a bit about my latest publication in the book: Advances in Brand Semiotics & Discourse Analysis. The book provides an original collection of...
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