Let's talk about All Things Qualitative

...when analysing qualitative data

You may have come across chatbots like ChatGPT or Bard, which are known to sometimes generate imaginative responses, a phenomenon often referred to as...

You may have come across the quote: "If I had asked people what they wanted, they would have said a faster horse." Although often attributed to Henry Ford, there is no evidence that he actually...

In this article, I give you a glimpse into one successful and one disappointing application of generative AI in supporting qualitative data analysis.

The first example I am presenting is the...

Recently, I came across three pieces of information– one came in the form of a brochure where a company was advertising the fantastic new ways AI will transform marketing research. The second...

At a recent market research conference, I learned about some insane qualitative datasets - insane in terms of the size or time given to collect and analyse the data. Collecting 25 interviews is a...

To find out how AI can benefit the analysis of qualitative data, I did an experiment based on a text I coded using software that supports qualitative data analysis. This is a bit more advanced than...

Today, I found myself revisiting a paper I wrote in 2016 titled "Qualitative Data Analysis Software - The State of the Art." Although chatGPT wasn't yet on the horizon at that time, there were...

Let me start this post by positioning myself:

1. I love to play with new technology. I already put chat GPT to good use for some purposes.
2. I have been a qualitative researcher for 30 years and...