Let's talk about All Things Qualitative

 

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Here, you'll find articles ranging from explaining what qualitative research is to analysis examples and reflections on the latest developments and implementation of generative AI tools for qualitative data analysis. Discover a wealth of information on ALL THINGS QUAITATIVE.

Tempting Generative AI into Hallucinating ai chat gpt qualitative data analysis Jul 27, 2023

...when analysing qualitative data

You may have come across chatbots like ChatGPT or Bard, which are known to sometimes generate imaginative responses, a phenomenon often referred to as...

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Rethinking Qualitative Data Analysis. Do we truly want a faster horse? ai atlas.ti automatic coding computer-aided qualitative data analysis open ai qualitative data analysis May 23, 2023

You may have come across the quote: "If I had asked people what they wanted, they would have said a faster horse." Although often attributed to Henry Ford, there is no evidence that he actually...

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Implementation of Generative AI for Qualitative Data Analysis in Canvs and ATLAS.ti ai atlas.ti canvs coding qualitative data analysis Apr 22, 2023

In this article, I give you a glimpse into one successful and one disappointing application of generative AI in supporting qualitative data analysis.

The first example I am presenting is the...

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Will we soon talk about the AI interviewer influence effect? ai qualitative data analysis qualitative interviewing qualitative research qualitative research skills Mar 29, 2023

Recently, I came across three pieces of information– one came in the form of a brochure where a company was advertising the fantastic new ways AI will transform marketing research. The second...

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Sometimes you just need a little bit of data and lots of right brain in-depth analysis qualitative data analysis qualitative market research Mar 09, 2023

At a recent market research conference, I learned about some insane qualitative datasets - insane in terms of the size or time given to collect and analyse the data. Collecting 25 interviews is a...

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AI-powered versus human powered qualitative data analysis ai chat gpt computer-aided qualitative data analysis qualitative data analysis Feb 23, 2023

To find out how AI can benefit the analysis of qualitative data, I did an experiment based on a text I coded using software that supports qualitative data analysis. This is a bit more advanced than...

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Thinking, fast and slow. A Framework for Qualitative Data Analysis Tools insights qualitative data analysis qualitative market research Jan 30, 2023

Today, I found myself revisiting a paper I wrote in 2016 titled "Qualitative Data Analysis Software - The State of the Art." Although chatGPT wasn't yet on the horizon at that time, there were...

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Can AI help to analyse qualitative data to gain consumer insights? ai machine learning qualitative data analysis Jan 20, 2023

Let me start this post by positioning myself:

  1. I love to play with new technology. I already put chat GPT to good use for some purposes.
  2. I have been a qualitative researcher for 30 years and...
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