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Let's talk about All Things Qualitative

 

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Here, you'll find articles ranging from explaining what qualitative research is to analysis examples and reflections on the latest developments and implementation of generative AI tools for qualitative data analysis. Discover a wealth of information on ALL THINGS QUAITATIVE.

a human brain with a network in the background. The image is subtitled with
Sometimes you just need a little bit of data and lots of right brain in-depth analysis qualitative data analysis qualitative market research Mar 09, 2023

At a recent market research conference, I learned about some insane qualitative datasets - insane in terms of the size or time given to collect and analyse the data. Collecting 25 interviews is a...

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Are you doing Helene Fischer or the David Bowie type qualitative marketing research?
Thinking, fast and slow. A Framework for Qualitative Data Analysis Tools insights qualitative data analysis qualitative market research Jan 30, 2023

Today, I found myself revisiting a paper I wrote in 2016 titled "Qualitative Data Analysis Software - The State of the Art." Although chatGPT wasn't yet on the horizon at that time, there were...

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Dr. Susanne Friese

Dr. Susanne Friese

Expert in qualitative research methods, consultant, trainer and speaker

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