Let's talk about All Things Qualitative

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Here, you'll find articles ranging from explaining what qualitative research is to analysis examples and reflections on the latest developments and implementation of generative AI tools for qualitative data analysis. Discover a wealth of information on ALL THINGS QUAITATIVE.

Sometimes you just need a little bit of data and lots of right brain in-depth analysis qualitative data analysis qualitative market research Mar 09, 2023

At a recent market research conference, I learned about some insane qualitative datasets - insane in terms of the size or time given to collect and analyse the data. Collecting 25 interviews is a...

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Thinking, fast and slow. A Framework for Qualitative Data Analysis Tools insights qualitative data analysis qualitative market research Jan 30, 2023

Today, I found myself revisiting a paper I wrote in 2016 titled "Qualitative Data Analysis Software - The State of the Art." Although chatGPT wasn't yet on the horizon at that time, there were...

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