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Let's talk about All Things Qualitative

 

Welcome to this blog

Here, you'll find articles ranging from explaining what qualitative research is to analysis examples and reflections on the latest developments and implementation of generative AI tools for qualitative data analysis. Discover a wealth of information on ALL THINGS QUAITATIVE.

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Will we soon talk about the AI interviewer influence effect? ai qualitative data analysis qualitative interviewing qualitative research qualitative research skills Mar 29, 2023

Recently, I came across three pieces of information– one came in the form of a brochure where a company was advertising the fantastic new ways AI will transform marketing research. The second...

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Dr. Susanne Friese

Dr. Susanne Friese

Expert in qualitative research methods, consultant, trainer and speaker

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